Renato Frasson

Lago S.p.a.

LAGO is an innovative brand in the world of Italian design. It has an expanded vision of design as a discipline that produces not just products but also meaning, capable of innovating the entire production chain and proposing new visions and new models for living. More than products, LAGO designs alphabets and invites the customer to use them, creating participatory design, from the bottom up, enriched by energies coming from the end user. THE VISION If a person spends most of their time in higher-quality settings, then their quality of life will also be improved. This is the vision of design that inspires LAGO and can be summed up in the words ‘Interior Life', an expression that indicates both our inner life, meaning the emotional sphere of each and every one of us, and the life of interiors, that is the life we lead in offices, homes, hotels, hospitals and schools; spaces that need to be planned with design that makes us feel good. Even neuroscience has long confirmed that the environment around us has a profound influence on our interior life. We therefore need to enter in empathy with our living spaces. We need to establish a relationship, or even better, an interior resonance, between ourselves and the space around us. Starting from this inspiring principle, LAGO has developed a modular design that works as an alphabet to be used to furnish spaces in harmony with our own interior lives. LAGO MANIFESTO #1 Immediate and simple. #2 We design interiors for your interior life. #3 We believe in the atoms and bits of human relationships. #4 We have a compass—Head Heart Courage. #5 We plan the solid to breathe life into the void. #6 ____________________________ #7 Beauty lies in the vision of the whole. #8 The essentials, for enduring over time. #9 You are the design; we provide the alphabet. #10 Creativity comes when you do what you love. # 11 Never stop.