Richard Addy

AKAS

News and commentary from the award-winning team behind the Missing Perspectives of Women in News series. Here to talk all things representation, inclusion and gender equality in the news media industry. AKAS is a boutique international audience strategy consultancy which helps predominantly purpose-led organisations increase their impact through understanding their audiences, stakeholders & ecosystems so that these organisations achieve their missions and visions. We have worked with a wide array of clients including the BBC, The Guardian, the Bill and Melinda Gates Foundation, the World Bank Group, Channel 4 News, Cancer Research UK, the OECD and many others. Our clients span a diverse range of industries from media, international development, climate change, education, charities and finance to research, travel, tourism, foreign direct investment, design and law. At AKAS we have developed a 5-step approach to working with our clients and to tackling audience challenges: 1. We engage with our clients to understand their audiences, their strategic challenges, the universally held truths in their organisations and their goals. 2. We assess what the organisation already knows about its audiences and stakeholders, allowing us to identify knowledge gaps and develop hypotheses. 3. We test the hypotheses we have generated and analyse data from (multiple) available sources, uncovering the implicit knowledge held within the organisation, and making it explicit. 4. We develop the audience and stakeholder story emerging from the insights unearthed about both, often juxtaposing different viewpoints in order to understand fully the context in which the organisation operates. 5. We (co-)create business opportunities by bringing together the client's needs and goals with the audience and stakeholder story we have developed. Whatever your challenge, we're always here to help. Let's talk. Send us an email: luba@addykassova.com or richard@addykassova.com