Rico Imazu

Goodpatch

Goodpatch is an independent design company, driven by the mission to prove the power of design. We collaborate with a network of global corporate partners to solve complex problems with a human-centered approach. Creating lovable products is at the core of our DNA. Our offering includes user research, strategy, UX/UI design and the development of apps and immersive AR/VR experiences. All of this is embedded in a powerful ecosystem that we shape with our partners through organizational design, namely in the creation of in-house design teams and ventures. Goodpatch was founded in 2011 by Naofumi Tsuchiya after he moved back to Tokyo from Silicon Valley. Today with a highly diverse team of 160 people, across three studios in Tokyo, Berlin, and Munich our partners include Renault-Nissan, R+V Versicherung, Mimi Hearing, Deutsche Börse, MUFG, Zenjob, emmy Sharing, and NTT DATA. Next to client work we develop in-house products which include Prott, a prototyping tool for mobile apps and Athena cARVR, a mixed reality tool for designing and testing experiences around the connected car.