Ridhu Varshini

ChangeCX

About Us: ChangeCX is a full-service omnichannel firm specializing in innovative solutions for retailers and brand manufacturers. Each member of our leadership team brings an average of 20 years of experience working with some of the largest retailers in the world, giving us unparalleled vision into what it takes to succeed in today's competitive retail marketplace. Our insight tells us that the next generation of break-out retailers will be those who embrace omnichannel strategies for all interactions with their customers, and it is our singular mission to place you among the elite, illuminating the way forward well into the future. Our Perspective: The most successful retailers today—and beyond—will be the ones who prioritize the customer experience. Connecting customer, product, transaction, and service data at every touchpoint in the shopper's journey are essential to achieving your objectives, and we're singularly qualified to make that happen. The next generation of retail stores will not differentiate between the ability to find, fulfill and service transactions based on the location of either the customer or the product. Creating these highly connected experiences requires a partner who understands how to bring those experiences and the data that drives them into a single, seamless experience for the B2B or B2C shopper.