Rita Abdo

Global Vision

Established in 1999, Global Vision are developers of multi-channel marketing platform, Adora. Used by leading brands such as Billabong, BP, Game, Dion, Nestle, Glo, Levi Strauss & Co., Nokia and Protea Hotels, Adora enables marketers and agencies to increase marketing effectiveness and marketing ROI by leveraging insights gained from marketing campaigns run across various touch points. With Adora, marketing messages become more relevant and therefore more effective with each campaign. Adora is backed by Hasso Plattner Ventures Africa. Hasso Plattner, co-founder and former CEO of SAP, the world's 4th largest software company, has invested in Adora to accelerate its global market penetration. For updates on developments follow us on: www.twitter.com/AdoraGV