Robert Saul

Serex Sales Automation Services

Since 1993, Serex has been taking the baton from where marketing leaves off by providing CRM & Marketing Automation solutions to capture, nurture and ultimately convert attracted traffic. Whether the attracted leads are passed to a sales force, to a marketing automation system or both, Serex provides optimized tools to effectively manage and measure the entire process. Successful marketing campaigns attract all kinds of traffic (web, brick & mortar, & etc.). Fact is, "79% of marketing leads never convert", Marketingsherpa.com. This expensive conversion failure is due in part to not systematically capturing and following up on attracted leads. We start by mapping and optimizing the business process. From there we help our customers wade through the very large number of CRM and Marketing Automation solutions in order to determine which one is the best fit. These services are complimented with a host of call centre offerings (including inquiry follow ups, telemarketing, appointment setting & etc.) that help seal the conversion loop tight ! The Canadian Anti-Spam Legislation (CASL) in a one million ton freight train that is going to hit the Canadian business community very hard. Businesses will have strict rules of engagement when it comes to sending commercial electronic messages (CEM). This new law coming into effect July 1,2014 will not only be limiting in how we communicate but comes with fines of up to $10 Million for companies found in violation. Tools to track and make sure companies adhere to this law are no longer are an option. Over the past year at Serex, we have diligently been researching for and now have "Business Tool Kits" ready to deploy that will help ensure CASL compliance. CRM & Marketing Automation Call Centre Services Sales/Marketing Process Mapping & Optimization