Roberta Balena

Benetton Group

Benetton Group is one of the world's best-known fashion companies. Present in the main markets with a sales network of about 3 800 stores, Benetton Group has always paid special attention to the environment, the dignity of people and the transformations of society. Since 1965, the Company has preserved its identity made up of style, color, authentic fashion and quality at affordable price, reflected in the strong and dynamic personality of its United Colors of Benetton and Sisley brands, which are followed by millions of fans and customers worldwide. Leveraging its history built on innovation, Benetton Group pursues a strategy of constant investment in products, stores, logistics, digital, communication and sustainability. The result is a competent and flexible organization that resolutely faces contemporary challenges while embracing the future with an optimistic vision.