Roberta Pari

Architecture Plus Information (A+I)

A+I stems from Architecture + Information and encapsulates the firm's investigative approach and creative curiosity. A+I was founded in 1996 by Brad Zizmor and Dag Folger who met at Columbia University. At the time, the blossoming dot-com era spotlighted architecture's ability to push the boundaries of workplace design and meet the evolving needs of its workers. Since then, A+I has grown to be an internationally renowned firm with a diverse practice that encompasses branding, strategy, design, and architecture, specializing in workplace, retail and development projects. A+I is recognized for its thought leadership in workplace strategy and design, its award-winning projects, and its meticulous, research-based designs. Recently completed projects include Global Headquarters for Peloton, Equinox, Hines, Squarespace, Horizon Media, Canvas Worldwide, Tumblr, IHeart Media, Hain Celestial, and more; Flagship Retail for Sam Edelman, Carolina Herrera, Worth and W by Worth, Malin+Goetz, Vince, and Under Armour; and renovation and development of public spaces and rich work-forward amenities at PENN 1, theMART, and The Gardens at 780 3rd.