Roger Radford

The AAM Group

The AAM Group, the specialty automotive aftermarket's largest program distribution group, provides purchasing and marketing support services for its membership of wholesale distributors of truck accessory and high-performance automotive parts and accessories. AAM's marketing focus is on point-of-sale marketing delivered through two marketing programs, Parts Pro Performance Centers, and Total Truck Centers. The AAM Group's distributors operate 26 locations geographically dispersed across the United States and Canada. AAM develops and delivers effective marketing, services, and technology solutions to meet the needs of our membership, program vendors, and a program affiliated store base of 3000+ retailers and installers of SEMA market products. The AAM Group is uniquely committed to innovative value building in areas of technology. We offer digital marketing training through our AMP- Automotive Training Principles program, web services to our program retailers through the Digital Marketplace, as well as Powerweb email marketing and other data and images support libraries.