Rohan Kanojia

CityMall

CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel and Waterbridge, CityMall deals in Grocery, Fresh and Packaged FMCG, Electronics and Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). We at CityMall are trying to solve this problem for Bharat. CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localised sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. 80% of our consumers transact for the very first time on CityMall's app. We are enabling thousands of people to start their small business without any investment. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.