Roi Kaufman

IDEA brandetising solutions

ADVERTISNG + BRANDING = BRANDETISING "IDEA" provides branding strategic services, which combine a visual language alongside with advertising and the brand's assimilation amongst the consumer, in a unique, focused and innovative way. Nowadays, the advertising world and the branding world are disconnected. As a result, the communication between the brand, the product and the consumer is damaged critically. We, at "IDEA", decided to create a true synergy between them. Our vision is to create a simple visual language that is based on a winning idea. An idea which excludes the client from its competition while understanding his values and needs. In the global, multi message, noise and visual elements quenched world we live in, the name of the game is precision, which comes to life with the simplicity of a single idea and a unified visual language. A brand that has a steady visibility strengthens its connection to the consumer, thus making his own personal definition. Creating a visual language in a long distance perspective will give great stability and strength to the brand, and the freedom to evolve in the content world which defines it. Amongst all the noise around, the sound heard most clearly is the sound of silence. "IDEA" makes the difference.