Ron Loewen

Silver Jeans Co.

ABOUT SILVER JEANS CO.™ Established in 1991, Silver Jeans Co.'s rich history and family heritage are what make us truly one of a kind. The company is an extension of Western Glove Works, which was founded in Winnipeg by the first generation Silver family in 1921 and holds the spot as the second oldest privately held denim producer in North America. With nearly a century of denim design experience under our belts and a family of employees that we call friends, Silver Jeans Co.™ continues to carry on time-tested traditions while creating new ones in the process. Fit is at the core of everything we do, and it has been from the get-go. Our first silhouette, a unisex jean called the "Frisco,"​ launched in 1991 and went on to sell 2 million pairs. And that was just the beginning. Since then, our collection has expanded to include a variety of fits for literally every body. Straight, curvy, tall, short, slim, muscular or somewhere in between, our men's, women's and plus size lines integrate every iteration of a jean imaginable. It also helps that our design team is made of real people, with real bodies, of all shapes and sizes, who work to create our thoughtfully inclusive collections season after season. Our roots in workwear mean quality and craft is in our genes. With an emphasis on skill and unrivaled attention to detail, our denim is built to last—premium, high-quality fabrics, reinforced stitching techniques, rivets and buttons with incredible strength. Our jeans are crafted with integrity, authenticity and most of all, sustainability. While other pairs might end up in a landfill, ours will live in your drawer for years to come, and like some of the best things, get even better with age. Silver Jeans Co.™ products are sold at our two branded retail store locations at Mall of America and Crossroads Center in Minnesota, at independent retailers and major department stores across North America and online at silverjeans.com. Family. Fit. Quality. Craft. That's Silver