Roneil Boodie

EightBar

With offices in 20+ countries around the world, EightBar is a collective of WPP talent dedicated to IBM and focused on making IBM's brand matter and its business perform. Whether WPP, Ogilvy, or GroupM - we are one team, no limits... just results. Our passion fuels our creativity and everything that we do. And we embody courage as adventurous inventors, self-starters and truth seekers, who pursue the hardest challenges. We are in constant evolution. This means a maniacal, unfiltered, and rigorous adherence to high-fidelity data. And, we approach everything with intense curiosity because it's simply who we are and because of our unrivaled passion for IBM. Having creative and media as interlocked parts of the same team is a new advantage. When we invest in each other's success, everyone wins: us, EightBar, and IBM. We gain skillsets unique in the industry, we truly achieve Agile marketing, we become the barometer for WPP's combined team efforts, and we help innovate and evolve our entire industry.