Rony Rodriguez

Dichter & Neira

At Dichter & Neira, we are passionate about understanding and analytically integrating the relationship of costumers and brands, the shopper decision process, and the dynamics of the point of sale, to join our clients in making better decisions of Marketing, Trade and Sales, by offering a unique perspective on the market. We recognize that the needs of our clients are different and specific. Therefore, our solutions adapt to each situation and context, with advanced technology to generate accurate, fast and accessible information, which enhance our analytical capacity to support your decisions and drive your business growth. In our 30 years, we have developed a deep expertise in the areas of Consumer Goods, Retail, Telecommunications, and Financial Services, by joining the most successful companies in each sector with our team of 1,500 professionals. From our 13 offices, distributed in Latin America, we serve more than 350 companies and we develop each year more than 1,700 research aimed to understand the willingness of the costumer to your brand, driving the variables involved in the purchasing process, and enhance the impact of your activities at the point of sale.