Rootvij Desai

Jaipur Rugs

Jaipur Rugs is a family business built on the fundamental principal of conserving ancestral know-how and connecting rural craftsmanship with global consumers, in a manner that spreads kindness and benefits all our stakeholders. It uses the age-old art of handmade carpets as a tool to bring prosperity to 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with two looms, it now has over 7000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision. Our business combines the pursuit of profit with the spreading of kindness in a way that benefits all of our stakeholders: our consumers and their families, the artisans and their families, our employees, our suppliers, the buyers and channels we work with. Founder Nand Kishore Chaudhary inculcated in us a bedrock of values that combines kindness as our default demeanor, compassion for those around us, and the humility that everyone deserves dignity. This means that Jaipur Rugs will work with all those that stand for these values and it drives us as an organization to work with and tap into the creative capacity of those in society that are disadvantaged or rejected. With their help, we create the most distinct design of the highest quality, and are also able to capture the blessings of the disadvantaged such as the artisans and their families. This blessing derives from their passion and devoted labour as they receive the opportunity to grow their fortunes, self-worth and pride-and which then transform into our products. As a result, a Jaipur Rugs customer will receive the most beautiful, highest quality design together with the blessing of an artisan's family. With this competitive advantage, we aspire to become the leader in our trade and serve as the catalyst for how our industry creates both economic and humanitarian benefit for all stakeholders.