Ruban Jayakumar

Super Auto Forge (P) Limited

The pioneer and the largest manufacturer of cold and warm forged Steel and Aluminum parts in India, SUPER AUTO FORGE PRIVATE LIMITED was started in 1975. With state of the art in house tool room and self-developed forging technology SAF is exporting to North American and European OEMs, Tier1 Automotive & Non-Automotive customers since 1998. SAF has manufacturing units at Kolapakkam, Tirumudivakam and the Madras Export Processing Zone (MEPZ) in Tambaram. SAF also has in-house capability for special purpose machine design and manufacturing. MILESTONES: 1975: ENTRY INTO STEEL COLD FORMING 1994: DEVELOPMENT OF STEEL WARM FORMING 1997: DEVELOPMENT OF ALUMINIUM COLD FORGING 1998: EXPORTS TO US MARKET 2001: BRANCH OFFICE AT DETROIT SAF INC. 2002: EXPORTS TO EUROPE MARKET 2005: DEVELOPMENT OF ALUMINIUM WARM FORGING 2007: COMMENCED SUSPENSION BALL JOINT ASSEMBLY(SCALED UP AS TIER I TO CHRYSLER) 2008: NON AUTO PRODUCTS DEVELOPMENT COMMENCED 2012: BRANCH OFFICE AT BRUGGE, BELGIUM 2012: COMMISSIONED MULTI-STAGE PARTS FORMER 2013: ESTABLISHED FULLY AUTOMATED MACHINING LINES 2017: ENTRY TO FULLY FINISHED & READY TO ASSAMBLE CV JOINT PARTS. SAF has employed approximately 1250 employees across all locations and has excellent industrial relationship with its employees for over 40 years. With TEI (Total Employee Involvement) as the main focus, SAF motivates its employees through Improve Morale, Enhance Employee Motivation, Cultivate Innovations, Increase Productivity, Increase ownership & Commitments, Increases Trust in Organization, Team work. There are various facilities provided for the employers such as Employee Motivation schemes, Monthly Performance Incentives, Suggestion scheme, Higher Education scheme for employees, employee's children are also provide financial support for their education. The highly motivated employees participate in lot of continuous improvement activities on an ongoing basis, thereby resulting in improvement of processes and lot of value engineering.