Ruby Zhang

Florentia Village (佛罗伦萨小镇) – Luxury Designer Outlets / RDM Asia

Florentia Village(佛罗伦萨小镇) - Luxury Designer Outlet is China's leading brand of luxury designer outlets under the Italian real estate entity RDM. RDM's real estate development portfolio consists of retail, residential and hospitality assets with a total value of US$2.2 billion. RDM has been developing outlets for over 20 years and has developed five major centers in Italy through an international partnership, including Serravalle, the largest outlet mall in Europe. Florentia Village was first launched in 2011 and currently has a total of seven outlets across Greater China, located in Hong Kong, Tianjin, Shanghai, Guangzhou, Wuhan, Chengdu and Chongqing. The outlets' distinctive Italian architecture recalls Florence, Rome and the Renaissance Age by combing plazas, galleries, fountains and monumental buildings to deliver a one of a kind shopping environment. Florentia Village carries over 300 renowned brands from Europe, United States and Asia at a year round discount of up to 80% off. Through RDM's extensive network of contacts within the global retail community, the stores are leased to the most prestigious luxury fashion brands. To date, Florentia Village has achieved a combined total leasing area of 500,000m2, a total of 1,200 shops, and has attracted close to 23 million visitors annually. As the leading international designer outlet in Asia, Florentia Village brings an unparalleled Italian style and shopping experience to the region.