Ruth Cruz

Belcorp

Belcorp has 50 years of experience in direct sales. This corporation is a global leader in beauty and personal care, and markets its products through three comercial brands: L´Bel, Esika and Cyzone. It employs over 7,500 people and has a network of more than 800.000 independents beauty consultants. Belcorp has business operations in 14 countries in the Americas: Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico and United States. Its main production center is located in Colombia and the company's headquarters are located in Peru. In 2017, Belcorp was placed 7th among multinationals worldwide by the Great Place to Work Institute. In addition, Direct Selling News magazine placed the Corporation among the 20 largest direct selling companies worldwide. Women and their development are the heart of the corporation's purpose. Belcorp is committed to their empowerment, partnering with leading international institutions, such as the Global Compact, for their benefit.