Rutvik Pansuriya

Rasna International

Whatever may have been the season, the age, the time, the mood, the trend, we have tingled the taste buds of one and all for generations. Whether it is a kid coming back from school or an elderly couple enjoying evening snacks, or a group of friends cherishing some of their most memorable times. For more than 50 years, every Indian has enjoyed the taste of Rasna and cheerfully toasted to "I love you Rasna". Such love from our consumers makes us a one of a kind homegrown family-owned made in India brand that has created a presence in 53 countries and is the world's largest instant drink manufacturer and exporter. Rasna has a staggering 100% brand recall and holds 85% market share in the instant drink domain in India. With 12 state-of-the-art manufacturing plants, we are also spreading our wings in Wellness, Health, Nutrition and Ready-to-eat categories. We have one of the strongest distribution networks with 26 depots across India, 200 Super stockists, 5000 stockists, 900 sales forces cover 1.6 million outlets. We are India's most trusted brand in our category and have been bestowed with various awards such as the prestigious Superior Taste Award 2008 instituted by The International Taste and Quality Institute, Belgium Cannes Lions London, Monde Selection Award, Master Brand The World Brand Congress Award and ITQI superior Taste and Quality Award. We are forever grateful for all the love we have received through the years. It is our goal to serve a healthy and nutritious yet affordable product so that even a child in the remotest corner of India is not deprived of this basic necessity.