Safa Akhtar

ShopBack

The ShopBack Group is Asia-Pacific's leading shopping, rewards, and payments platform, serving over 40 million shoppers across ten markets. Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$3.7 billion in annual sales for over 15,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers.