Sahar Ziv

Shortcut Playground

SCPG - Shortcut Playground SCPG is Israel's largest full service creative agency based in Tel Aviv. Launched in 2010 the company was formed by the merger of two facilities – Shortcut a content and animation house and Playground a branding, promotion and creative agency service provider for Israel's HOT – a triple (TV, Web, Telecom) media cooperate and many others. SCPG provides branding, packaging, on-air promotion, animated content and full consultancy services over a wide range of media platforms. The agency is unique in that it houses all the requirements of its clients under one roof. It can see a project all the way through from conception to delivery without outsourcing to other design, production or post production facilities. Its talented inhouse creatives include copywriters, editors, directors, animation artists and designers who turn ideas into reality, reflecting the culture, nature and essence of the audience. As an example SCPG recently completed the branding, animation and promotion of the Zuku platform in Kenya for the Wananchi Group, East Africa's first triple-play provider. SCPG has a number of strengths including its content and animation team, which has developed and produced several original animated series, including MK22, an award-winning satirical series made for KESHET TV; Bobo and Zetz, a series of animated shorts for children; and Security 7, a series for Fox International.