Sam Withell

Multi Channel Network

Established in 1997, Multi Channel Network (MCN) is a joint venture between Foxtel and FOX SPORTS. MCN is responsible for the advertising interests of 70 subscription television channel brands across Foxtel, 93 premium digital publishers websites, 48 m-sites, 75 apps. Additionally, MCN represent 3 IPTV services and 73 Digital-Out-Of-Home-TV screens within 21 major retail centres. MCN has long focused on redefining the television advertising model in Australia. We deliver an extraordinary combination of a high value national subscription television audience, with the largest broadcast-quality digital video network in Australia. Investment into our data panel Multiview and Landmark, our sophisticated trading platform, means MCN can now ensure advertisers can simply and efficiently find and buy audiences across any screen in real time. Advertising campaigns are now more targeted, more accountable and more powerful than ever before. MCN brings life to campaigns, creating insight-driven communication solutions, which not only reach, but create a dialogue with consumers. MCN is an Australian Top 50 BRW innovative company.