Sameh Elmasry

Union Group

A group of Egyptian commercial titans teamed up to found Union Group and start a triumphant journey in the fields of Distribution, Logistics, Retail, e-Commerce & After Sales Services. Specialized in telecommunication products, accessories and consumer electronics. Union Group entered the distribution market by becoming the exclusive distributor for Orange in 2001. In 2004, Union Group ventured into a new challenge and founded its first brand of mobile accessories. In 2009 marked another substantial venture for Union Group with its major partnership with Samsung for distribution of its Handheld Products. In 2011, began distributing a variety of Samsung Consumer Electronics to a large section of the Egyptian market. Union Group continues to expand to bigger and better with the forging of its subsidiary company "UPD for Trading and Distribution" in 2014. 2015 Union Group acquired the rights to distribute Huawei products all over Egypt through its vast experience and enormous distribution network of reps, warehouses, vehicles and more. In 2016, Union Group began to distribute a portfolio of handheld products and consumer electronics with new partnerships with Infinix, LG, Beko and Bosch. Qeyada Foundation was founded in 2016 with Union Group as its main sponsor as part of their belief in supporting tomorrow's youth. A new opportunity rose for Union Group in 2017 to distribute Alcatel & Apple handheld products to the Egyptian market. In 2018 established Union Mobile Stores e-commerce. In 2019 began to distribute Vivo Mobile Phones to the Egyptian market.