Samer Samir

B.TECH

B.TECH is Egypt's number one omni-channel electronics retailer, customer-financing provider thanks to minicash, leading purveyor and sole agent of Blue Chip appliances, like Miele, Ariston, Indesit, Braun, BaByliss, Ariete, in addition to its very own, Ultra. B.TECH has strategically positioned itself all throughout the Republic of Egypt with a network of 140+ stores nationwide in order to be within 15-minute distance from every possible customer in Egypt. Being more than just an on ground retail powerhouse, B.TECH offers innovative financing solutions through multiple mediums including B.TECH's minicash where customers can enjoy multiple payment plans to suit their different budgets. Having distinguished itself from other customer-financing providers as a unique and proprietary in-house consumer-financing service, minicash has helped B.TECH reach an unrivaled popularity as Egypt's go-to electronics retailer as well as hold the largest share in Egypt's electronics market. Offering outstanding customer experiences to individuals as well as major entities, B.TECH's business-to-business offerings supply large organizations, hotels, restaurants, and hospitals with consumer electronics and appliances through a variety of tailored options. Powered by more than 5000 exceptional employees, B.TECH continues to top the electronics market in Egypt as the country's fastest-growing consumer electronics retailer.