Samuel Popoola

Cera

Cera is Europe's largest provider of digital-first home healthcare, delivering care, nursing, telehealth and repeat prescriptions, with over 50,000 patient appointments a day. Cera's mission is to empower patients to live longer, better lives in the comfort of their own homes, saving the need to go to hospital. Cera's revenue has grown 100-fold in less than three years - making it one of the fastest-growing businesses in Europe. Cera's team of carers and nurses deliver care on behalf of numerous NHS Integrated Care Systems and 100+ Local Governments - equivalent in capacity to 50 NHS hospitals - covering a population of over 20 million people. Cera was co-founded by entrepreneur, physician and policy expert Dr Ben Maruthappu MBE, and its Advisory Board is Chaired by Sir David Behan, the former CEO of the Care Quality Commission. Cera's technology and network have been recognised by industry awards including Deloitte Fast 50 (#6 in 2022, #8 in 2021, #26 in 2020), Sunday Times Fast Track, and Home Care Awards' Most Outstanding Home Care Provider.