Saniya Rehmat

Aref Abdul Sattar Textiles Private Limited

Transitioning from the tough wholesale textiles business driven mostly by the unorganised sector to high end retail business catering to niche segments takes a lot of visionary thinking.Today the group has many brands all in the garments segment with a distinct recall for each of them. The group's success is aptly manifested in the form of an awe inspiring 1.25 lac Sq.Ft retail space it occupies. Kashish is the premium brand from the group's stable which caters to the high end fashion conscious segment in the women's ethnic wear space. The brand has its flagship store at Banjara Hills with branches across Hyderabad, Mumbai, Dubai and now Bangalore. We identified that fashion conscious ethnic wear customers were willing to spend big money for upmarket options in the segment. Kashish was commissioned to reach out to this segment. The store proved to be a stupendous success paving way for commissioning more stores across diverse geographies. The brand also helped in cross nurturing its sister brands from the same holding company. Today the group is the proud owner of some of the most admired fashion brands including Kashish, Gehna & Zooni.