Sanjiv Kanwar

Yara India

Yara India - A young company with an old association Yara has a long history in India and has supplied fertilizers as well as fertilizer raw materials to the Indian market for more than two decades Towards the end of the 1990s, Yara recognized that with the changing economic scenario, the Indian consumer was seeking higher quality of fruits and vegetables. This change implied that the Indian growers needed to relook at the nutrition of crops, to improve their yields and quality. Yara initiated trials of its Premium Offering products with ICAR Institutes in order to collect local trial data and worked with the Indian authorities to have the same registered under the Fertiliser Control Order ( FCO ) Once the products were approved under the FCO, Yara partnered with some of the leading Indian fertilizer companies to meet the demand for Speciality Fertilizers from the horticulture crops segment. Initially, Yara was marketing its calcium nitrate range Yara Liva through leading fertilizer companies like Tata Chemicals, Shriram, and Nagarjuna. In 2011, Yara set up its own operations in India in the state of Maharashtra, the "California of India" as it has a large area under fruits and vegetables. Since On 12 January 2018, Yara successfully acquired the Tata Chemicals' urea business. The 421 MUSD deal included the transfer of all assets and liabilities (working capital) relating to the Babrala plant in Uttar Pradesh. It is the first foreign direct investment in the highly regulated urea sector. then, we have been providing full crop nutrition solutions to the Indian farmer. Today, Yara India has a pan-India presence and is working closely with Indian farmer to fulfill its mission to Responsibly feed the world and protect the planet.