Sapana Pradhan

Merkle | DBG

Merkle | DBG is a data and technology agency, focusing on optimising customer data to drive intelligent marketing and deliver business growth. The business has a £13m turnover and employs 140 people, working from offices in London and Bristol. Services include Marketing Database Solutions, Multichannel Campaign Management, Data and Business Intelligence, Data Visualisation, Digital Communications Strategy, Email Marketing, Analytics and outsourced Campaign Management. To support the delivery of a wide range of marketing solutions, Merkle | DBG has a collection of market-leading tools and strategic partnerships with all the top industry technology providers, including Adobe, IBM Unica, RedPoint, SAS, Tealium, Apteco FastStats, Kitewheel, 3Radical, QlikView and Tableau. Their clients cover multiple sectors and include VW Group, Ted Baker, Whitbread and NowTV.