Sarah-Jane Benham

Kru Live

Kru Live is a Global Live engagement agency providing on-brand event staff, entertainment and implementation services to support the world's leading brand and agency activations. Founded in 2005 we are the leading agency specialising in these services and are multi award winning. We believe in the Experience. We put Experience at the heart of everything we do. From the exceptional experience we deliver to our staff and clients alike, to the memorable experience our teams deliver on site. We provide event-savvy authentic brand ambassadors and are structured purposefully to work in partnership with agencies and brands to continually deliver memorable and meaningful results-driven live activity. We have been awarded Gold in many awards over the years most recently for Staffing agency of the Year in 2019. We have provided winning teams and entertainment for MasterCard, HSBC, NFL, LandRover, Birds Eye, Oculus Rift, PlayStation, Google and Nivea to name a few. We are widely recognised for raising the standards of the staffing and entertainment industry and have a great reputation, our waiting list to join is an impressive 7.5K which is testament to this. Kru Talent International, is our entertainment and speaker division born out of an increase in client demand for more theatre to be incorporated into live events. We specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement. The Staffing & Entertainment Collective is our global network we founded in 2014 which spans 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.