Sarah Macrae

Microcel Corporation

Microcel is trusted by forward-thinking customers and partners worldwide for distribution, sourcing, curating, promoting, delivering, and launching top innovation brands and their products to the Canadian market. The Microcel team brings a powerful range of sales, marketing, operational, and consumer expertise, and a robust ability to adapt to rapidly changing consumer behaviors. From sales and brand expansion, to retail activation, to omni-channel segmentation, to powerful Amazon and direct-to-consumer capabilities, to defining and implementing complex go-to-market plans, Microcel is a leader in driving collaborative and deeply strategic partnerships across all channels of business. This unmatched combination of commercial know-how, customer service, and channel expertise, has established Microcel as the go-to partner in Canada to bring the world's leading innovation brands and their products to market. Active Categories: Wearables, Health & Wellness, Outdoor, Sports, Smart Home, STEM, Home Office, Portable and Home Audio, Toys & Gaming, Portable Power, Wireless, IOT. Active Brands: Fitbit, Anker, Goal Zero, Polaroid, Tile, Belkin, Beurer, Aura Frames, Motorola, Alfred, Maximus, Moby Fox, Screeneo, and many more. Active Channels: All national mass/big-box retailers, Amazon, DtC, Sporting Goods, Office Supplies, Outdoor, Independents (CE, Outdoor, University), DIY, Carriers/Wireless, P&I.