Scott Cook

Bleu Market Group

Let's find your competitive edges. You definitely have more than one so let's uncover all of them. As an extension of your team, we'll deepen your level of expertise, provide you with objectivity, and challenge your daily status quo in all areas. Transform your weaknesses into strengths. From operations to HR to sales, how you market your company and how you capitalize on new opportunities is critical to your business. Partner forces with us to analyze, identify, and transform your weakness into strengths. Separate your company with your approach to strategy. A disproportionate number of company's focus on following their rivals to compete. As a result, their strategies take on similar, if not exact, dimensions. Use your competitors only as a benchmark. Following will always leave you, at best, in second place. Become your industry's thought-leader. Let's use our combined strategic logic and create your own value proposition. Paint your strategic canvas. Within one simple picture, you should be able to view the defining strategic factors on which your entire industry competes. Knowing what's the rank order of what's most important to your customers allows you to paint a strategic canvas untouchable by your competitors. Understand your customers and their needs. It all starts with solid data. Use it to your advantage to understand the profile of the customers you seek to attract. Combine that knowledge with understanding their buying habits along with the importance they place on price, value, service, convenience, and availability. Go above and beyond. Providing the best customer experience when they decide your products and services fit their needs is where it begins for them. For you, it starts much earlier. Ensure your company produces the best product and make sure it's produced with consistency. When you give the customer the best experience, you'll gain trust and loyalty while being able to compete on value rather than price.