Sergio Caldas

Flow City

A simple tool that allows any business to advertise on digital billboards. We connect all kind of screens - from a massive billboard to an ipad in Toni & Guy hairdressers. All those screens are organised into audiences using proprietary method. When a campaign is created by the user our clever tech translates an audience into specific screens - taking into account footfall, location and other data. A process which took media planners weeks to prepare and years to master, is replaced by AI and now takes seconds.