Sharon Laughlin

DBM Atlas

DBM works with the majority of Australia's financial institutions, insurers and wealth managers to build and enhance customer experiences. Our data empowered consulting philosophy utilising DBM Atlas enables clients to benchmark performance, set targets and develop finely tuned strategies to achieve their financial and non-financial objectives. DBM's Atlas data ecosystem utilises Australia's most comprehensive business and retail banking datasets, media behavioural data, social media analytics and geo-demographic lifestyle segmentation data. The advisory power of DBM Atlas is delivered via our team of financial sector, CX, consumer insight, data science and analytics consultants.