Shawn Wu

Generator Media + Analytics

GREAT STAFF DOING GREAT WORK FOR GREAT BRANDS. Generator Media + Analytics is an independent, integrated media agency investing across all digital and offline media. We measure success by business performance - not media metrics – and we've guided media investments for companies in virtually every business sector. Clients come to us for ACCOUNTABILITY and MEASURABLE RESULTS with FULL MEDIA AND FINANCIAL TRANSPARENCY Our team is comprised of 40+ Generators with expertise across research, planning, buying, and analytics; and an understanding of practical business issues. Generator's two principals take an active role in account strategy and management -- working directly with everyone from account directors to assistant planners – to ensure the highest level of client service and produce innovative and effective media activations. Many of our professionals joined Generator from corporate holding company media agencies, finding an environment that encourages individual contributions and excellence (and fun), without the compartmentalization and bureaucracy of a 1,200-person company.