Shay Azoulay

Stussy, Inc.

Stüssy originated in the early 1980s as a product of the California surf culture in Laguna Beach in Southern California. The ‘scrawled' logo originates from when Shawn Stussy marked his handmade surfboards with his surname. Synonymous with street culture, and worn by DJs to skaters alike, Stüssy's appeal strikes far and wide and is known for being one of the oldest and orginal streetwear brands. With flagship stores in New York, Tokyo, Los Angeles, Milan and London, Stüssy remains at the forefront of the streetwear culture through consistently pure product, exclusive collaborations and alignments, controlled distribution and a vast worldwide network of cultural creative that make up the "Stüssy Tribe."