Shayne K

Found Design

Great financial service is driven by great ideas, and great ideas need great communication. Found Design exists to help ensure your ideas connect to your audience. Our role is to see your research, your strategies, your stories and insights optimised to deepen understanding, strengthen relationships and motivate positive behaviours. How can we help? Authority Good design exudes confidence. Setting out your ideas clearly and simply will engage readers and establish the critical authority of your voice. Attraction Where the eye leads, the mind follows. Help your readers grasp your thoughts by framing your ideas in documents that are coherent and accessible, with well-judged visual and textual ‘hooks'. Simplicity Financial documents are often complex and multi-textual, including headings and sub-headings, explanatory pull-outs, tables, charts, diagrams and brand elements. We ensure every element has its place and pulls its weight, drawing readers to understand your ideas and stories and to have the confidence to act. Effectiveness Tell us who your readers are, what it is you want to tell them and why they need to hear it, and we will shape the look and feel of your communications to capture your chosen audience and to nudge them toward good decisions. Achievements Found was lead design consultancy for Vanguard Europe for ten years. We designed and supervised production of their white papers, factsheets and corporate literature to help establish Vanguard as an authoritative, knowledgeable voice in investment management, inspiring confidence in their investment offering and supporting their ambition of becoming a top fund manager in their UK and European markets. Approach Powerful design is about efficiency as much as effect. We can help with trafficking your materials to support smooth, low-cost, no-waste production processes. If you've got a story to tell and you're looking for strong visual ideas, we'd love to hear from you.