Shelley Edwards

Pennies from Heaven

Pennies from Heaven is the largest micro giving scheme for employees and pensioners in the UK. The team has 20 years experience in fundraising and to date the scheme has raised over 700,000,000 million pennies (Jan 23) for over 800 charities. Major employers offering the scheme include Aldi, Barclays, HSBC UK, Cadbury Schweppes, Lloyds Pharmacy, LV=, Palmer and Harvey, Skandia Life, TNT, Smiths News, WHSmith, many UK Councils and many Trusts from the largest UK employer the NHS. How does it work? Pennies from Heaven is a simple concept. Employees net pay is rounded down to the nearest pound with the pennies donated to charity. Earn £850.34 then 34p is donated to charity. Charities are chosen by the employers mostly in conjunction with employees. The scheme can also be offered to pensioners.The most you can ever give is 99p every time you are paid. Because donations are small all staff can be included in giving through pay. Pennies from Heaven is a way to give regularly, in a structured and tax efficient way to charities complimenting all other fundraising activities undertaken by staff. If just 10% of the UK workforce signed up £24m would be raised for charity every year.