Shelley Keenan

Karma Agency is now Material

Philadelphia-based Karma Agency is now part of Material. We're a global customer experience transformation company with capabilities spanning strategy, insights, design, and technology. Material partners with organizations striving for customer centricity and ongoing relevance in a digital-first, customer-led world — the same kinds of companies Karma partnered with for more than 20 years as a top ad and marketing agency. More specifically, Material leverages proprietary, science-based tools that enable human understanding to inform and create customer-centric business models and experiences. Our ultimate goal? To build transformational relationships between businesses and the people they serve. Given the essential role that communications, brand management, and digital marketing play in forging more durable consumer relationships, it was a natural fit for Karma to join the Material family. As a communications and PR agency, Karma was founded on the belief that great stories move people — and that when brands combine storytelling with a deep understanding of human behavior, growth and success are the natural outputs. It's why we were so drawn to the Karma team. By bringing them into the fold, we expanded our ability to translate rich consumer insights into branded content, digital marketing campaigns, and PR strategies that move our clients forward. For decades, Karma's expertise — especially across content and creative, as well as media and GTM — helped brands across industries gain relevance through smart and story-driven solutions. We couldn't be more excited that our teams joined forces to apply this same expertise to a plethora of new client challenges.