Shwetha Nagaraju

Excellence4u Worldwide

Using Big Data/ Dark Data as concepts around value creation, Excellence4u (E4u) is an insights and analysis firm helping companies with accurate, speedy, and granular information. Our focus is split across four Lines of Business: LightRay Markets: Partners with B2B companies globally in need of sales and marketing intelligence, prospect understanding and market information in a granular form. LightRay Acuity: Deals with Law Firms, PE/VC/ Investor firms and Law Enforcement community for their needs ranging from forensic, portfolio research or deep industry and entity analysis. LightRay Direct: Engages with Government Bodies, Think Tanks, Advisories and Foundations in helping them understand more about their audiences, econometric and psycho-graphic sets. LightRay Deliver: Aligns with larger research firms, economists, media houses and content injectors by leveraging our emerging markets expertise and accessed via white-labeled platforms. Our combination of human intelligence, love for large structured and unstructured data sets, and a discovery engine (capable of scouring petabytes of information) creates a differentiation that is unique. We are sector agnostic with global coverage. Our forte is our ability to construct the right query for the right need. Our expertise is in combining statistical and technology algorithms to co-relate, triangulate shortens cycle times and makes our value granular and accurate. E4u for us a reflection of our deepest belief structure around the concept of democratizing data, information and insights to help drive decisions in a faster and more happier way PS: We are not as serious sounding as we appear:-) We occasionally goof up too. Most importantly our partnerships are forged on the basis of chemistry and shared understanding with business value, being consistent, coming in a close second