Simon Foong

InNature Berhad

InNature Berhad Group is a leading regional retailer of cosmetics and personal care ("CPC") products carrying The Body Shop and Natura brands, with an extensive network of stores across West Malaysia, Sabah, Labuan, Vietnam and Cambodia. We have garnered over 35 years of experience operating The Body Shop franchise business since our founder, Datin Mina Cheah opened our first store at Plaza Yow Chuan, Kuala Lumpur, Malaysia in 1984. We were subsequently awarded the franchise for Vietnam in 2009, and for Cambodia in 2019. In collaboration with Natura Cosmeticos SA, we introduced the Natura beauty brand to Malaysia in 2019 to expand our brand portfolio as well as to strengthen our leadership and market share in the naturals sector of the CPC industry.