Simonell Gonsalves

Lever10

Lever10 is focused on Science-Based Marketing, Data Science and Big Data Aanlytics. The primary service of the company is marketing campaign optimization using advanced mathematics and processes developed over two decades. The core team's marketing experience exceeds $12 billion in revenue and $500 million in campaign spending, roughly 75% of that reflects larger public company projects and the remaining 25% has been focused on companies with less than $100 million in annual revenue. Key skills: - New Customer Acquisition - Measurement, Visualization, Pattern Detection - Using big data analytics on Eloqua, Marketo, Pardot, Act-On and HubSpot data - Correlation and analysis of data within Salesforce.com, SugarCRM & SAP 360 - Proven unique algorithms and methods for data normalization and visualization - Zero to Sixty demand generation programs with AB testing - Marketing CTO skills - architecture of CRM with Marketing Automation - Expert mathematicians onshore and offshore for big data analytics - Combined statistical and non Gaussian methods for data patterns and analysis - Experts in MATLAB, R Studio and related analysis toolsets