Snigdha Sidhra

Genesis BCW

Genesis BCW (Burson Cohn & Wolfe) has mirrored the journey of India's public relations and public affairs landscape. For over 28 years we have been pushing the boundaries of communications and setting benchmarks through our curiosity, vision, drive and integrity to deliver integrated communications for our clients, and do more for our people, industry and community. Under the leadership of Prema Sagar, we started a journey that has today led us to become a leading public relations and public affairs firm that builds big, insight-driven ideas with our creative, media and technology capabilities for some of the best global and Indian companies. Our network across South Asia includes wholly-owned offices in seven of India's key metros and a strong affiliate footprint in over 200 cities across India and neighboring countries including Bangladesh, Nepal, Bhutan and Myanmar. We are a big small firm, with a seamless team that has a common purpose and attitude−integrated across practices and centres of expertise−to enable our clients in achieving their business objectives. Our practices include Corporate & Financial; Brands, Sports & Entertainment; Enterprise Technology; Consumer Technology; and Pharma, Health & Wellness. Our centres of expertise are Digital Studio, Live! Newsroom, Content & Design Bureau, Issues & Crisis Group, Client Studio and Corporate Social Responsibility. We also have three divisions—Step Up, The Outstanding Speakers' Bureau and Government & Citizenship. Our integrated approach and our commitment towards pushing boundaries helps us provide the best counsel to build, nurture and protect your reputation. Above all, we strongly believe in ethics and integrity being at the core of the communications industry. We strive to create relationships based on trust and reliability, whether for ourselves or our clients.