Sonia Soria

Novo Industries

Novo Industries is a global management and business consultancy specializing in the Heavy and Industrial Equipment industries. Our range of expertise reaches sectors from Mining and Construction to Marine and Power Systems. We deliver innovative solutions covering the entire organization, supply chain and distribution channel. We work with clients to develop new or existing Go-to-Market strategies, optimizing all the key parts of the channel whether a direct, dealer or multi-tier distribution business model. With so many different products in the heavy and industrial equipment industries we know the best channel and marketing strategy is unique to every organization. Our knowledge and experience will help you optimize your distribution channel adding best value to your customers. With the pressures of cost reduction, and customer expectations growing continuously, we know that every part of the supply chain and distribution channel counts towards the bottom line and successes of the entire organization. We help our clients fully develop the various aspects of the chain, every link important as the next, from customer focused sales & marketing strategies to parts and service operations, from project & equipment management solutions to training & safety requirements. We help our clients grow value through a pragmatic approach, collaborating closely, equipping them to better meet the challenges of today, while preparing them to exploit tomorrow's opportunities. Our unique edge is a deep understanding of the heavy and industrial equipment industry. We combine our practical hands-on line management experience with industry expertise. We are a unique and niche consultancy, the people you meet are the people you work with. From the vision that our deep industry involvement provides, through to successful delivery, we remain proud that, with our clients, we are forming the future of the heavy and industrial equipment industry.