Srinivas Mamidi

NEWS CAFE - FRANCHISING THE VIBE

about news café News Cafe offers and facilitates a premium entertainment experience for its aspirational customer base by efficiently serving world class food offerings and premier beverage choices in an atmosphere that is contemporary, vibrant and relevant. News Cafe is a contemporary brand and has been hugely successful due to the brand's unique meeting of its market's needs in South Africa and India. Our exceptional performance in the food and beverage category lies in the fact that it is the only brand that sustains a buzz as a hybrid throughout the day, as well as into the evenings. News Cafe fills a gap in a very competitive market where a wide variety of venues meet a range of social needs - meeting, drinking and eating. News Cafe brand talks to a cosmopolitan target market consisting of upwardly mobile people who enjoy socializing, for both business and personal reasons. Our customers are open to new and different experiences, and value keeping comfortable. Key driving aspects at News Café are innovation, trend setting, aesthetics and above all "vibe" News café includes positive and vibrant energy, stylish sophistication and a multi- cultural clientele.