Steve Godwin

AMP - Analytic Marketing Partners

When it comes to finding new customers, you shouldn't have to guess who to target. With data analytics, you can know exactly which individuals are most likely to respond to your message. At AMP (Analytic Marketing Partners), we are passionate about helping our clients identify who their best targets are, reduce marketing waste, and increase their ROI. We do through this through statistical analyses and by providing the very best data. We created our own tool called MicroModeling® which allows us to identify those most likely to respond to your marketing. For example, say you want to market to 10,000 prospects, but there's 500,000 people in your target audience. Which ones do you choose? Our data scientists help you select the very best candidates by analyzing hundreds of data points that include demographics, spatial and behavioral data, socioeconomics, and 10 layers of geography. We believe the best marketing happens on a 1:1 level and it's critical you understand who your customers are and what they want. We help our clients know who their customers are with customer profiles, see their marketing footprint with customer mapping, and learn exactly how their marketing is performing with response analysis. Though we were founded in 2011, our team has been in the data science industry for over 25 years. We partner with agencies, printers, mailers, and direct clients to help them target the best individuals through direct mail and digital advertising. With data analytics, you can make informed decisions about who you should target and where to focus your marketing efforts. By targeting individuals, you can see real results and know who is responding to what. Whether you are looking for a customer data model or enhanced data, we are here to help you focus on what matters.