Steve Norris

Get More Vits

We're all more health conscious these days, particularly when it comes to what we eat and drink. We spend more on healthy food and drink than ever before. Cottoning on to this trend, manufacturers have worked hard to make their products lower in fat, salt and sugar than they used to be - almost two thirds of soft drinks now contain no sugar at all. This shift hasn't come without a bit of consumer skepticism. Can manufacturers' claims be trusted? Can a drink really make you run faster, jump higher or think sharper? Is the science credible? Where's the evidence? It's into this climate that we've launched Get More Vits and Get More Vits for Kids, drinks that help adults and children get more of what their bodies need. Each drink communicates a single, simple message that tells you what you're getting and why it's good for you. Get More Vits come from More Or Less Drinks Company Limited, a new business owned by its founders. We're a fresh, independent voice in the drinks market and we're trying to do something different.