Steven Dinh

Lazada eLogistics Vietnam

Everything written about eCommerce opportunity in Southeast Asia is overwhelmingly positive - a population of 600 million plus consumers, growing internet connectivity, broad penetration of smart phones, a young and tech savvy population and expanding GDP and purchasing power. The region's rate of eCommerce share of total retail at around 1 percent shows enormous opportunity in comparison to 14-17% in the west and China. Despite these extraordinary possibilities, the logistics environment in SE Asia remains a huge challenge. Lazada eLogistics (LeL) mission is to address these challenges, delight customers and win them over to eCommerce. We are building an innovative, highly visible, low cost logistics network. Our operating model is based on an ecosystem of logistics partners stitched together with state of the art technology and our modular infrastructure LeL is the Logistics arm of the Lazada Group and is structured around four operating Business Units ▪ Express: own B2C last mile delivery capabilities from pick-up to sort to delivery ▪ Transport: Management of our ecosystem of partners (3PLs) along all the transportation components ▪ Fulfilment: Operation of a network of warehouses that can fill retail orders on our own behalf, as well as providing fulfilment services to merchants and international brands ▪ Crossborder: Build-up & management of international logistics network giving seamlessly access to ASEAN