Summer Xia

青年志 Youthology

China Youthology is a leading qualitative consumer insights and youth marketing consulting agency in China, and we specialize exclusively on the Chinese youth consumer (ages 16-35). We do cultural research, helping you better understand your target youth consumer in the world they live, how they understand their world, how they build their lifestyle and life behaviours. It is through this exploration are we able to help you determine what your brand, your product, your service, and your engagement, can mean to Chinese youth, and in what way could you add the most value to their lives. We work primarily on issues around Brand positioning, Marketing strategy, Product & Service innovation, Category innovation. We also have many other services to help you quickly and deeply understand your consumer, from trend reports, ready-made insight presentations, and immersion trips to meet youth. We have been doing this research for over 8 years, and have two offices in Beijing (HQ) and Shanghai. We work with many of the world's leading global and Chinese brands in multiple categories.