Sushil Goel

LayerFive

LayerFive is a Unified Customer Data, Multi-Touch Attribution, and privacy management SaaS platform. We transform how marketers use first-party data to get insight into their marketing performance and how they handle GDPR/CCPA data privacy to ensure cost-effective compliance while maximizing ROI. With the phasing out of third-party cookies and iOS14 changes, getting an accurate picture of marketing performance has become challenging, causing brands to waste over 25% of their marketing spend. LayerFive helps solve this. Moreover, LayerFive's unique AI-based approach delivers self-serve data privacy compliance to all enterprise consumers and ensures that consumers' privacy choices are honored across the digital marketing ecosystem. This results in better compliance, reduced wasted marketing spend, as well as improved consumer trust.