Syifa Maharani

Popcult Group

The story of Popcult started when two guys have had enough with big agencies and investors. Starting an indie advertising agency with no backers at all was no easy. We have to work with any clients we can find to have our monthly income and keep the company running. In the early days, no one in their right mind wanted to join our office. We recruited interns and juniors to help us handle our clients, and for four years, we moved from a garage to a small house in the alleys so that we can have someplace to work. But everything is worth it. To us, being independent is everything. After more than ten years working for big firms, my partner and I know that we can only achieve our dream when we have the total freedom to make brave decisions. Popcult is now seven years old. Nevertheless, we can't afford a fancy office, but we started to attract brilliant talents and are still true to our vision. Popcult is constantly reinventing itself, always seeking. Popcult is the place for everyone who is not afraid to try something new and make mistakes. Popcult embraces the idea of perpetual change and discomfort. As a small indie agency, the rate of changes inside our company must exceed the outside rate. So, the chaotic, changing world shouldn't be taking us off our game. Popcult is the place for the restless. Popcult is the home of the fearless.